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Cited by 81Supply Chain and Inventory ManagementConsumer Market Behavior and PricingQuality and Supply Management

The DOI matches its Crossref record, with a small difference in title or year; its reference list is not available.

Fast fashion requires fast marketing: The role of category management in fast fashion positioning

Sheridan, Mandy, Moore, Christopher, Nobbs, Karinna·2006·Journal of Fashion Marketing and Management: An International Journal
DOI 10.1108/13612020610679286
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Abstract

Purpose The purpose of this article is to review the potential contributions of category management (CM) to the UK fashion sector and subsequently to establish evaluation criteria for the application of CM in the UK fashion sector. Design/methodology/approach Qualitative research was employed through an exploratory case study method. Findings Category management is limited in its application in the fashion industry. The study found that fashion companies adopted collaborative structures in order to implement a CM approach and a CM approach contributes to the development of a fast fashion business orientation. Research limitations/implications Exploratory case study method does not allow for the results to be generalised. Originality/value The paper proposes a model of the evaluation of the application of category management in the fashion sector.

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Crossref · 10.1108/13612020610679286

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  • Labels that seek to transmit FMCG decision processes require very precise targeting of supporting messages in order to be effective, and this usually occurs within the context of the category as the principal strategic unit of FMCG marketing.

    “Secondly, it was noted that labels that seek to transmit FMCG decision processes require very precise targeting of supporting messages in order to be effective and that this usually occurs within the context of the category as the principle strategic unit of FMCG marketing [38].”

    From Marketing Tactics for Sustainable Fashion and the Circular Economy: The Impact of Ethical Labels on Fast Fashion Choice (2023) · cites this paper as [38]

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References 28 · Cited by 81

Research works printed but not linked: 27

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  2. Birtwistle, G., Siddiqui, N. and Fiorito, S. (2003), “Quick response: perceptions of UK fashion retailers”, International Journal of Retail & Distribution Management, Vol. 31 No. 2, pp. 118‐28. · DOI
  3. Brunt, P. (1997), Research in Travel and Tourism, Butterworth‐Heinemann, Oxford.
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  9. Fernie, J. (2004), “Retail logistics”, in Bruce, M., Moore, C. and Birtwistle, G. (Eds), International Retail Marketing, Butterworth‐Heinemann, Oxford, pp. 39‐63.
  10. Fernie, J. and McKinnon, A.C. (2003), “The grocery supply chain in the UK: improving efficiency in logistics network”, International Review of Retail, Distribution and Consumer Research, Vol. 13 No. 2, pp. 161‐74. · DOI
  11. Fiorito, S., May, E.G. and Straughn, K. (1995), “Quick response in retailing: components and implementation”, International Journal of Physical Distribution & Logistics Management, Vol. 23 No. 5, pp. 12‐21. · DOI
  12. Forza, C. and Vinelli, A. (2000), “Time compression in production and distribution within the textile‐apparel chain”, Integrated Manufacturing Systems, Vol. 11 No. 2, pp. 138‐46. · DOI
  13. Freedman, P.M., Reyner, M. and Tochtermann, T. (1997), “European category management: look before you leap”, The McKinsey Quarterly, Winter, pp. 156‐65.
  14. Giunipero, L.C., Fiorito, S.S., Pearcy, D.H. and Dandeo, L. (2001), “The impact of vendor incentives on quick response”, International Review of Retail, Distribution and Consumer Research, Vol. 11 No. 4, pp. 359‐76. · DOI
  15. Hogarth‐Scott, S. (1999), “Retailer‐supplier partnerships: hostages to fortune or the way forward for the millennium?”, British Food Journal, Vol. 101 No. 9, pp. 668‐82. · DOI
  16. Hogarth‐Scott, S. and Dapiran, P.G. (1997), “Shifting category management relationships in the food distribution channels in the UK and Australia”, Management Decision, Vol. 35 No. 4, pp. 310‐8. · DOI
  17. Hogarth‐Scott, S. and Parkinson, S.T. (1993), “Retailer‐supplier relationships in the food channel: a supplier perspective”, International Journal of Retail & Distribution Management, Vol. 21 No. 8, pp. 11‐19. · DOI
  18. McGoldrick, P.J. (2002), Retail Marketing, McGraw‐Hill, Maidenhead.
  19. McMichael, H., Mackay, D. and Altmann, G. (2000), “Quick response in the Australian TCF industry: a case study of supplier response”, International Journal of Physical Distribution & Logistics Management, Vol. 30 Nos 7/8, pp. 611‐26. · DOI
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  21. Robson, C. (1993), Real World Research: A Research for Social Scientists and Practitioner Researchers, Blackwell, Oxford.
  22. Saunders, M., Lewis, P. and Thornhill, A. (2003), Research Methods for Business Students, Pitman, London.
  23. Sparks, L. (1998), “The retail logistics transformation”, in Fernie, J. and Sparks, L. (Eds), Logistics and Retail Management, 1st ed., Kogan Page, London, pp. 1‐23.
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Metadata

Authors
Sheridan, M., Moore, C., & Nobbs, K.
Affiliations
Glasgow Caledonian University (GB)
Venue
Journal of Fashion Marketing and Management: An International Journal
Publisher
Emerald
Published
2006-07-01
Volume
10
Issue
3
Pages
301-315
ISSN
1361-2026 (ISSN-L)
DOI
10.1108/13612020610679286
OpenAlex
W1540716224
Cited by
81
References
28
Citations by year
2025: 2 · 2024: 1 · 2023: 3 · 2022: 4 · 2021: 3 · 2020: 8 · 2019: 3 · 2018: 5 · 2017: 4 · 2016: 5 · 2015: 5 · 2014: 6 · 2013: 9 · 2012: 3
FWCI
3.99
Type
journal article
Language
en
Open access
closed
Licence
www.emerald.com/insight/site-policies (tdm)
Locations
  • Journal of Fashion Marketing and Management (publishedVersion)
  • ResearchOnline (Glasgow Caledonian University) (acceptedVersion)
  • ResearchOnline (submittedVersion)
Topics
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Supply Chain and Inventory Management
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Social Sciences › Business, Management and Accounting › Management Information Systems › Quality and Supply Management
Keywords
category management, fast fashion, fashion retail, collaborative structures, evaluation criteria, business orientation

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