The DOI matches its Crossref record.
THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY
Abstract
Product enthusiasts, increasingly prevalent in American society, represent significant marketplace forces because of their high levels of information seeking, opinion leadership, and innovativeness. For marketers to best serve these consumers, many commonly used marketing strategies must be altered or adapted. In this article, marketing mix elements serve as a framework to discuss strategic issues relevant to this category of consumer.
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Citations
Cited by
Consumer Empowerment Through Internet-Based Co-creation
Füller, J., Mühlbacher, H., Matzler, K., & Jawecki, G. (2009) · Journal of Management Information Systems · doi:10.2753/mis0742-1222260303 · Cited by 710
The effects of incentives, deal proneness, satisfaction and tie strength on word‐of‐mouth behaviour
Wirtz, J., & Chew, P. (2002) · International Journal of Service Industry Management · doi:10.1108/09564230210425340 · Cited by 393
Metadata
- Authors
- Bloch, P. H.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 1986-03-01
- Volume
- 3
- Issue
- 3
- Pages
- 51-62
- ISSN
- 0736-3761 (ISSN-L)
- 2052-1200
- OpenAlex
- W2065968634
- Cited by
- 192
- References
- 0
- FWCI
- 7.27
- Type
- journal article
- Language
- en
- Open access
- closed
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY. https://app.cochat.ai/papers/10.1108/eb008170
- The paper
- Bloch, P. H. (1986). THE PRODUCT ENTHUSIAST: IMPLICATIONS FOR MARKETING STRATEGY. Journal of Consumer Marketing. https://doi.org/10.1108/eb008170
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
