The Effect of Different Type of Information on Trust in Facebook Page
Abstract
The use of social media has grown as an essential communication tool for e-commerce. To be effective, a clear understanding of the impact of information on viewers should be reached. This paper investigates the impact of the different type of information on Facebook, i.e., detailed information, interactivity information and persuasive information, on the level of trust. Based on experiment design using an eye tracker devices, we find that detailed information and interactivity information have a positive and significant effect on trust. Therefore, information about the product and promise for quick response to the question are critical to be included on a Facebook page.
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Facebook pages containing detailed product information significantly increase users' trust in that page.
“For example, in the context of e-commerce, Sari et al. [89] found that Facebook pages containing detailed product information signifcantly increased users' trust in that page.”
From What Do We Mean When We Talk about Trust in Social Media? A Systematic Review (2023) · cites this paper as [89]
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References 19 · Cited by 2
- Authors
- Sari, H., Mutaqin, F., & Setiaboedi, A. P.
- Affiliations
- Bandung Institute of Technology (ID)
- ORCID
- Sari, Hasrini
- Venue
- 2018 Thirteenth International Conference on Digital Information Management (ICDIM)
- Publisher
- IEEE
- Published
- 2018-09
- Pages
- 191-195
- OpenAlex
- W2977078434
- Cited by
- 2
- References
- 19
- Citations by year
- 2023: 1 · 2022: 1
- FWCI
- 0.00
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- International Conference on Digital Information Management (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Keywords
- trust, Facebook, social media marketing, e-commerce, persuasive messages, eye tracking, consumer trust
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