The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
New Ways to Promote Proenvironmental Behavior: The Application of Persuasion Theory to the Development Of Effective Proenvironmental Public Service Announcements
Abstract
The goal of this article is to provide specific guidelines to help create effective proenvironmental public service announcements (PSAs). Campaigndesigners are encouraged to initially identify and investigate the optimal target audience and then draft and test reactions by samples of that audience using pilot messages. Designers are also advised to consider research on attitude persistence, memory, and social norms and apply this research to the message content and presentation style. The article concludes with an application of research from social psychology to a series of overallguidelines for effective PSAs. If environmental campaign developers follow these specifications, the chance of PSA success should be enhanced.
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Citations
Cites
Cialdini, R. B., Kallgren, C. A., & Reno, R. R. (1991) · Advances in Experimental Social Psychology · doi:10.1016/s0065-2601(08)60330-5 · Cited by 3,143
Self-citationKatzev, R. D., & Johnson, T. R. (1983) · Journal of Economic Psychology · doi:10.1016/0167-4870(83)90006-5 · Cited by 126
Cited by
Crafting Normative Messages to Protect the Environment
Cialdini, R. B. (2003) · Current Directions in Psychological Science · doi:10.1111/1467-8721.01242 · Cited by 1,553
Self-citationGreen Consumption: Behavior and Norms
Peattie, K. (2010) · Annual Review of Environment and Resources · doi:10.1146/annurev-environ-032609-094328 · Cited by 964
Metadata
- Authors
- Bator, R. J., & Cialdini, R. B.
- Venue
- Journal of Social Issues
- Publisher
- Wiley
- Published
- 2000-01
- Volume
- 56
- Issue
- 3
- Pages
- 527-541
- ISSN
- 0022-4537 (ISSN-L)
- 1540-4560
- OpenAlex
- W2052111859
- Cited by
- 220
- References
- 2
- FWCI
- 8.84
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: New Ways to Promote Proenvironmental Behavior: The Application of Persuasion Theory to the Development Of Effective Proenvironmental Public Service Announcements. https://app.cochat.ai/papers/10.1111/0022-4537.00182
- The paper
- Bator, R. J., & Cialdini, R. B. (2000). New Ways to Promote Proenvironmental Behavior: The Application of Persuasion Theory to the Development Of Effective Proenvironmental Public Service Announcements. Journal of Social Issues. https://doi.org/10.1111/0022-4537.00182
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
