The effects of cosmetics on person perception
Abstract
(1)The use of cosmetics (facial make-up and hair care) leads to more favourable appearance ratings by others (both males and females). For make-up there were more favourable ratings on all of the six appearance scales, and for hair care there were more favourable ratings on four of the six appearance scales. (2)The use of cosmetics leads to more favourable ratings of personality as perceived by others (both males and females). Facial make-up enhanced ratings on eight of the fourteen personality dimensions tested and hair treatment led to more favourable ratings on ten of the scales.
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The use of cosmetics has been shown to increase perceptions of attractiveness.
“Cosmetics are a popular tool to alter appearance and their use has been shown to increase perceptions of attractiveness [29–36].”
From What is beautiful is still good: the attractiveness halo effect in the era of beauty filters (2024) · cites this paper as [36]
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What is beautiful is still good: the attractiveness halo effect in the era of beauty filters
Gulati, A., Martínez-Garcia, M., Fernández, D., Lozano, M. A., Lepri, B., & Oliver, N. (2024) · Royal Society Open Science · doi:10.1098/rsos.240882 · Cited by 21 · see citing works
- Authors
- GRAHAM, J. A., & JOUHAR, A. J.
- Affiliations
- University of Oxford (GB)
- Venue
- International Journal of Cosmetic Science
- Publisher
- Wiley
- Published
- 1981-10
- Volume
- 3
- Issue
- 5
- Pages
- 199-210
- ISSN
- 0142-5463 (ISSN-L)
- 1468-2494
- OpenAlex
- W2092402684
- Cited by
- 116
- References
- 0
- Citations by year
- 2026: 1 · 2025: 2 · 2024: 2 · 2023: 1 · 2022: 5 · 2021: 4 · 2020: 5 · 2019: 8 · 2018: 10 · 2017: 7 · 2016: 3 · 2015: 4 · 2014: 8 · 2013: 2 · 2012: 4
- FWCI
- 1.73
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- International Journal of Cosmetic Science (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Evolutionary Psychology and Human Behavior
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Social Sciences › Psychology › Clinical Psychology › Personality Traits and Psychology
- Keywords
- hair care, person perception, perceived personality, physical attractiveness, beauty stereotypes, gender differences in perception
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