The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Inoculation in Political Campaign Communication
Open accessAbstract
The use of attack messages in political campaign communication has grown in recent years. This investigation posits a strategy of resistance to the influence of attack messages. A total of 341 initial and follow-up treatment interviews and 392 control interviews were completed among potential voters in a U.S. Senate campaign during October 1986. We hypothesized that political campaign messages can be designed to inoculate supporters of candidates against subsequent attack messages of opposing candidates. This prediction was supported. In addition, the results supported the hypothesis that inoculation confers more resistance to subsequent attack messages among strong political party identifiers as opposed to weak identifiers, non-identifiers, and crossovers. The results of this investigation extend the scope of inoculation theory to new domain, and at the same time, suggest a new strategic approach for candidates in political campaigns.
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Experimental Design: Procedures for the Behavioral Sciences
Kirk, R. (2013) · doi:10.4135/9781483384733 · Cited by 8,539
Petty, R. E., & Cacioppo, J. T. (1984) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.46.1.69 · Cited by 1,727
Cited by
Resistance to Change: The Rest of the Story
Ford, J. D., Ford, L. W., & D'Amelio, A. (2008) · Academy of Management Review · doi:10.5465/amr.2008.31193235 · Cited by 1,084
Inoculating the Public against Misinformation about Climate Change
van der Linden, S., Leiserowitz, A., Rosenthal, S., & Maibach, E. (2017) · Global Challenges · doi:10.1002/gch2.201600008 · Cited by 1,058
A Meta-Analysis of Research on Inoculation Theory
Banas, J. A., & Rains, S. A. (2010) · Communication Monographs · doi:10.1080/03637751003758193 · Cited by 510
Metadata
- Authors
- PFAU, M., & BURGOON, M.
- Venue
- Human Communication Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1988-09
- Volume
- 15
- Issue
- 1
- Pages
- 91-111
- ISSN
- 0360-3989 (ISSN-L)
- 1468-2958
- OpenAlex
- W2003018734
- Cited by
- 178
- References
- 2
- FWCI
- 26.65
- Type
- journal article
- Language
- en
- Open access
- green
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