Compassionate Values and Presidential Politics: Mortality Salience, Compassionate Values, and Support for Barack Obama and John McCain in the 2008 Presidential Election
Open accessAbstract
In line with terror management theory, this research demonstrates that mortality salience motivated increased support for John McCain in the absence of reminders of compassionate values. However, polls had indicated that Barack Obama was generally perceived as the more compassionate of the two candidates. Thus, when compassionate values were made salient, death reminders motivated participants to uphold these values by significantly increasing their support for the more compassionate Barack Obama instead. The implications of these findings for terror management theory, the 2008 presidential election, and political endorsements are discussed.
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When participants were reminded of neutral values, MS boosted support for Republican candidate John McCain.
“When participants were reminded of neutral values, MS boosted support for Republican candidate John McCain”
From When Death is Good for Life: Considering the Positive Trajectories of Terror Management (2012) · cites this paper as Vail, Arndt, Motyl, & Pyszczynski, 2009
When participants were reminded of compassionate values, MS motivated increased support for Barack Obama.
“when participants were reminded of compassionate values, MS motivated increased support for Barack Obama.”
From When Death is Good for Life: Considering the Positive Trajectories of Terror Management (2012) · cites this paper as Vail et al., 2009
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References 29 · Cited by 38
- Authors
- Vail III, K. E., Arndt, J., Motyl, M., & Pyszczynski, T.
- Affiliations
- University of Missouri (US)
- University of Illinois Chicago (US)
- University of Colorado Colorado Springs (US)
- Venue
- Analyses of Social Issues and Public Policy
- Publisher
- Wiley
- Published
- 2009-11-24
- Volume
- 9
- Issue
- 1
- Pages
- 255-268
- ISSN
- 1529-7489 (ISSN-L)
- 1530-2415
- OpenAlex
- W2063214980
- Cited by
- 38
- References
- 29
- Citations by year
- 2024: 2 · 2023: 3 · 2022: 2 · 2020: 6 · 2019: 2 · 2017: 4 · 2016: 2 · 2015: 1 · 2014: 4 · 2013: 4 · 2012: 4
- FWCI
- 3.48
- Type
- journal article
- Language
- en
- Open access
- green
- papers.ssrn.com
- Locations
- Analyses of Social Issues and Public Policy (publishedVersion)
- SSRN Electronic Journal (submittedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Social Sciences › Anthropology › Death, Funerary Practices, and Mourning
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- mortality salience, terror management theory, 2008 presidential election, Barack Obama, John McCain, candidate support, death reminders, political endorsements
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