Cited by 114Climate Change Communication and PerceptionRisk Perception and ManagementPublic Relations and Crisis Communication

Unquestioned Answers or Unanswered Questions: Beliefs About Science Guide Responses to Uncertainty in Climate Change Risk Communication

Rabinovich, Anna, Morton, Thomas A.·2012·Risk Analysis

Abstract

In two experimental studies we investigated the effect of beliefs about the nature and purpose of science (classical vs. Kuhnian models of science) on responses to uncertainty in scientific messages about climate change risk. The results revealed a significant interaction between both measured (Study 1) and manipulated (Study 2) beliefs about science and the level of communicated uncertainty on willingness to act in line with the message. Specifically, messages that communicated high uncertainty were more persuasive for participants who shared an understanding of science as debate than for those who believed that science is a search for absolute truth. In addition, participants who had a concept of science as debate were more motivated by higher (rather than lower) uncertainty in climate change messages. The results suggest that achieving alignment between the general public's beliefs about science and the style of the scientific messages is crucial for successful risk communication in science. Accordingly, rather than uncertainty always undermining the effectiveness of science communication, uncertainty can enhance message effects when it fits the audience's understanding of what science is.

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Crossref · 10.1111/j.1539-6924.2012.01771.x

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  • People who see science as an ongoing debate that will always have inherent uncertainty responded more positively to uncertainty about climate change research, compared to people who see science as uncovering absolute truths.

    “people who see science as an ongoing debate that will always have inherent uncertainty responded more positively to uncertainty about climate change research, compared to people who see science as uncovering absolute truths (Rabinovich and Morton, 2012).”

    From A review of the effects of uncertainty in public science communication (2020) · cites this paper as Rabinovich and Morton, 2012

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Authors
Rabinovich, A., & Morton, T. A.
Affiliations
University of Exeter (GB)
Corresponding author
Rabinovich, Anna
Venue
Risk Analysis
Publisher
Wiley
Published
2012-02-10
Volume
32
Issue
6
Pages
992-1002
ISSN
  • 0272-4332 (ISSN-L)
  • 1539-6924
OpenAlex
W1955040935
Cited by
114
References
3
Citations by year
2026: 4 · 2025: 4 · 2024: 9 · 2023: 10 · 2022: 6 · 2021: 8 · 2020: 12 · 2019: 19 · 2018: 4 · 2017: 9 · 2016: 4 · 2015: 9 · 2014: 10 · 2013: 6
FWCI
26.37
Type
journal article
Language
en
Open access
closed
Locations
  • Risk Analysis (publishedVersion)
  • PubMed (publishedVersion)
Funders
British Academy
Topics
  • Social Sciences › Sociology and Political Science › Climate Change Communication and Perception
  • Social Sciences › Sociology and Political Science › Risk Perception and Management
  • Social Sciences › Communication › Public Relations and Crisis Communication
Keywords
beliefs about science, uncertainty communication, message persuasion, willingness to act, public understanding of science, science communication
MeSH terms
Adolescent, Adult, Communication, Culture, Female, Humans, Male, Public Opinion, Regression Analysis, Risk, Science, Comprehension, Uncertainty, Young Adult, Climate Change

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