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Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms
Open accessAbstract
Most research on market orientation, innovation and performance is related to big enterprises and small and medium-sized enterprises (SMEs). In this study a model is developed to investigate the combined effect of market orientation and innovativeness on product innovation and company performance, for small firms. A specific feature of our research is that we use an objective measure for product innovation in contrast to the self-reported measures commonly used in research on innovation. To test our model data from 152 rose growers were used. This study's results show that the owner's innovativeness permeates all variables in the model and has a positive influence on market orientation, innovation, and performance. An interesting research result is also that customer market intelligence influences product innovation positively or negatively, depending on whether the innovativeness of the owner in the new product domain is weak or strong.
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Citations
Cited by
Prajogo, D. I. (2016) · International Journal of Production Economics · doi:10.1016/j.ijpe.2015.07.037 · Cited by 470
Nieto, M. J., & SantamarÃa, L. (2010) · Journal of Small Business Management · doi:10.1111/j.1540-627x.2009.00286.x · Cited by 444
Understanding Market-Driving Behavior: The Role of Entrepreneurship
Schindehutte, M., Morris, M. H., & Kocak, A. (2008) · Journal of Small Business Management · doi:10.1111/j.1540-627x.2007.00228.x · Cited by 301
30 years of intelligence models in management and business: A bibliometric review
López-Robles, J. R., Otegi-Olaso, J. R., Porto Gómez, I., & Cobo, M. J. (2019) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.01.013 · Cited by 268
Innovation in SMEs: the role of employee training in German SMEs
Demirkan, I., Srinivasan, R., & Nand, A. (2022) · Journal of Small Business and Enterprise Development · doi:10.1108/jsbed-07-2020-0246 · Cited by 59
Metadata
- Authors
- Verhees, F. J. H. M., & Meulenberg, M. T. G.
- Venue
- Journal of Small Business Management
- Publisher
- Informa UK Limited
- Published
- 2004-04
- Volume
- 42
- Issue
- 2
- Pages
- 134-154
- ISSN
- 0047-2778 (ISSN-L)
- 0447-2778
- 1540-627X
- OpenAlex
- W1964936331
- Cited by
- 867
- References
- 0
- FWCI
- 58.69
- Type
- journal article
- Language
- en
- Open access
- green
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- Verhees, F. J. H. M., & Meulenberg, M. T. G. (2004). Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms. Journal of Small Business Management. https://doi.org/10.1111/j.1540-627x.2004.00102.x
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
