The Reduction of Human Aggression: A Field Study of the Influence of Incompatible Reactions1

Abstract

One hundred and twenty passing motorists were delayed for 15 sec at an intersection by a confederate who failed to move his vehicle after the light turned green. Prior to such annoyance, subjects in three groups were exposed to experimental treatments designed to cause them to experience reactions incompatible with anger or overt aggression (i.e., empathy, humor, mild sexual arousal). Results indicated that individuals in these groups were more reluctant to honk their horns at the confederate and showed fewer overt sjgns of irritation than subjects in two control groups not exposed to such treatments. In addition, it appeared that subjects' willingness to honk at the confederate was enhanced by uncomfortably warm ambient temperatures. The implications of these findings for the control of overt aggression, as well as the usefulness of horn‐honking as a dependent measure for such behavior in field settings, were discussed.