The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
ASSESSING COMPANY EMPLOYMENT IMAGE: AN EXAMPLE IN THE FAST FOOD INDUSTRY
Abstract
Historically, there has been little guidance from the recruitment literature on how organizations can assess the image that potential applicants hold of their company as a place to work. We demonstrate the application of a technique for identifying employment image dimensions that are most critical in distinguishing among companies in the same industry, and show how this information can be used to assess companies relative to their competitors on these dimensions. We used a forced‐choice inductive methodology to identify relevant dimensions of company employment image in the fast food industry, and randomly assigned high school students (n= 336) and retirees (n= 102) to describe 1 of 8 well‐known fast food companies on the dimensions. In addition, respondents indicated their general image of the targeted company as a place to work. We were able to identify dimensions that both discriminated between companies and predicted general image, and graphically benchmarked one company against other companies on image dimensions.
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Citations
Cites
CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES.
TURBAN, D. B., & GREENING, D. W. (1997) · Academy of Management Journal · doi:10.2307/257057 · Cited by 3,149
Cited by
Chapman, D. S., Uggerslev, K. L., Carroll, S. A., Piasentin, K. A., & Jones, D. A. (2005) · Journal of Applied Psychology · doi:10.1037/0021-9010.90.5.928 · Cited by 1,182
Exploringthe Relationship Between Corporate Social Performance and Employer Attractiveness
Backhaus, K. B., Stone, B. A., & Heiner, K. (2002) · Business & Society · doi:10.1177/0007650302041003003 · Cited by 722
Firm reputation and applicant pool characteristics
Turban, D. B., & Cable, D. M. (2003) · Journal of Organizational Behavior · doi:10.1002/job.215 · Cited by 615
AVERY, D. R., & McKAY, P. F. (2006) · Personnel Psychology · doi:10.1111/j.1744-6570.2006.00807.x · Cited by 396
Why Are Individuals Attracted to Organizations?
Ehrhart, K. H., & Ziegert, J. C. (2005) · Journal of Management · doi:10.1177/0149206305279759 · Cited by 375
Metadata
- Authors
- HIGHHOUSE, S., ZICKAR, M. J., THORSTEINSON, T. J., STIERWALT, S. L., & SLAUGHTER, J. E.
- Venue
- Personnel Psychology
- Publisher
- Wiley
- Published
- 1999-03
- Volume
- 52
- Issue
- 1
- Pages
- 151-172
- ISSN
- 0031-5826 (ISSN-L)
- 1744-6570
- OpenAlex
- W2102667936
- Cited by
- 202
- References
- 1
- FWCI
- 8.82
- Type
- journal article
- Language
- en
- Open access
- closed
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- The paper
- HIGHHOUSE, S., ZICKAR, M. J., THORSTEINSON, T. J., STIERWALT, S. L., & SLAUGHTER, J. E. (1999). ASSESSING COMPANY EMPLOYMENT IMAGE: AN EXAMPLE IN THE FAST FOOD INDUSTRY. Personnel Psychology. https://doi.org/10.1111/j.1744-6570.1999.tb01819.x
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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