Cosmetics increase skin evenness: evidence from perceptual and physical measures
Abstract
Background Cosmetics are commonly attributed with increasing skin evenness, yet little published data characterizes the effect, either perceptually or physically. We therefore investigated whether makeup increases skin evenness using a perceptual measurement and two physical measurements of color and luminance homogeneity. Materials and methods Twenty-two French women (aged 29-45 years) were photographed without cosmetics, with self-applied cosmetics, and with professionally-applied cosmetics. In Study 1, 143 participants rated skin evenness. In Study 2, each face was delineated to create regions of interest (ROI) in the cheek and forehead areas. Both ROIs were then analyzed for luminance homogeneity using an established measure (Haralick homogeneity) and a new measure that incorporates chromaticity (H 76 ). Results In Study 1, the faces were rated as having more even-looking skin with either self-applied cosmetics or professionally-applied cosmetics than without cosmetics. In Study 2, the luminance homogeneity measure found that the cheek ROI, but not the forehead ROI, was more homogeneous after both self-applied cosmetics and professionally-applied cosmetics when compared to without cosmetics. The new measure incorporating chromaticity found greater homogeneity in both ROIs in the two cosmetics conditions. The new measure incorporating chromaticity also better predicted the perceived skin evenness ratings from Study 1. Conclusion These results provide systematic empirical e…
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The use of cosmetics has been shown to increase perceptions of attractiveness.
“Cosmetics are a popular tool to alter appearance and their use has been shown to increase perceptions of attractiveness [29–36].”
From What is beautiful is still good: the attractiveness halo effect in the era of beauty filters (2024) · cites this paper as [32]
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Texture interactions determine perceived contrast
Chubb, C., Sperling, G., & Solomon, J. A. (1989) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.86.23.9631 · Cited by 352 · see citing works
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What is beautiful is still good: the attractiveness halo effect in the era of beauty filters
Gulati, A., Martínez-Garcia, M., Fernández, D., Lozano, M. A., Lepri, B., & Oliver, N. (2024) · Royal Society Open Science · doi:10.1098/rsos.240882 · Cited by 21 · see citing works
- Authors
- Batres, C., Porcheron, A., Latreille, J., Roche, M., Morizot, F., & Russell, R.
- Affiliations
- Franklin & Marshall College (US)
- CHANEL Fragrance & Beauty Research & Innovation Pantin France
- Newtone Technologies Lyon France
- Gettysburg College (US)
- Corresponding author
- Batres, Carlota
- Venue
- Skin Research and Technology
- Publisher
- Wiley
- Published
- 2019-05-20
- Volume
- 25
- Issue
- 5
- Pages
- 672-676
- ISSN
- 0909-752X (ISSN-L)
- 1600-0846
- OpenAlex
- W2945529019
- Cited by
- 21
- References
- 1
- Citations by year
- 2026: 3 · 2025: 1 · 2024: 7 · 2023: 1 · 2022: 5 · 2021: 3 · 2019: 1
- FWCI
- 2.27
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Skin Research and Technology (publishedVersion)
- PubMed (publishedVersion)
- The Cupola: Scholarship at Gettysburg College (Gettysburg College) (submittedVersion)
- Topics
- Health Sciences › Medicine › Dermatology › Skin Protection and Aging
- Physical Sciences › Physics and Astronomy › Atomic and Molecular Physics, and Optics › Color Science and Applications
- Life Sciences › Biochemistry, Genetics and Molecular Biology › Cell Biology › melanin and skin pigmentation
- Keywords
- cosmetics, makeup, color uniformity, chromaticity, facial appearance, skin color
- MeSH terms
- Adult, Cosmetics, Esthetics, Face, Female, Humans, Middle Aged, Perception, Photography, Skin Pigmentation, Skin Aging
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