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Cited by 160

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Washing Away Postdecisional Dissonance

Lee, Spike W. S., Schwarz, Norbert·2010·Science

Abstract

After choosing between two alternatives, people perceive the chosen alternative as more attractive and the rejected alternative as less attractive. This postdecisional dissonance effect was eliminated by cleaning one's hands. Going beyond prior purification effects in the moral domain, physical cleansing seems to more generally remove past concerns, resulting in a metaphorical "clean slate" effect.

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Metadata

Authors
Lee, S. W. S., & Schwarz, N.
Venue
Science
Published
2010-05-07
Volume
328
Issue
5979
Pages
709-709
ISSN
  • 0036-8075 (ISSN-L)
  • 1095-9203
OpenAlex
W2047669652
Cited by
160
References
0
FWCI
12.28
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Washing Away Postdecisional Dissonance. https://app.cochat.ai/papers/10.1126/science.1186799
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Lee, S. W. S., & Schwarz, N. (2010). Washing Away Postdecisional Dissonance. Science. https://doi.org/10.1126/science.1186799

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Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.