The DOI matches its Crossref record.
Tobacco industry co-optation of culture? Converging culturally specific and mainstream tobacco products in India
Abstract
Snus is a moist tobacco product containing finely chopped tobacco in a tea bag-like pouch, which is placed under the lip for consumption.1 Snus proponents claim that it is a less harmful option than smoking cigarettes and is lower in carcinogens than traditional smokeless tobacco products.1 2 However, concerns have been raised about the addictive potential of snus and the potential for increasing dual use of smoked and smokeless products. Snus has been heavily marketed in its native Sweden, as well as Norway, Canada and the USA.2 However, other than test marketing in Japan, the popularity and marketing of snus seems to be …
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“Prior research has also documented the use of cultural attributes and ethnic identities to market tobacco products and create brand identity. 19”
From Tobacco industry misappropriation of American Indian culture and traditional tobacco (2018) · cites this paper as [19]
In the citing paper
“Co-opting culture, including images, ethnic symbols and traditional objects, has been employed to target population subgroups and to increase the appeal of products to a broad range of consumers. 19”
From Tobacco industry misappropriation of American Indian culture and traditional tobacco (2018) · cites this paper as [19]
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Tobacco industry misappropriation of American Indian culture and traditional tobacco
D’Silva, J., O’Gara, E., & Villaluz, N. T. (2018) · Tobacco Control · doi:10.1136/tobaccocontrol-2017-053950 · Cited by 54
Metadata
- Authors
- Mukherjea, A.
- Venue
- Tobacco Control
- Publisher
- BMJ
- Published
- 2011-07-01
- Volume
- 21
- Issue
- 1
- Pages
- 63-64
- ISSN
- 0964-4563
- 1468-3318
- Cited by
- 3
- References
- 0
- Language
- en
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