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Cited by 312Smoking Behavior and CessationGlobal Public Health Policies and EpidemiologyPublic Health Policies and Education

Comprehensive tobacco marketing restrictions: promotion, packaging, price and place

Open access
Henriksen, Lisa·2012·Tobacco Control
DOI 10.1136/tobaccocontrol-2011-050416PMC PMC4256379
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Abstract

Evidence of the causal role of marketing in the tobacco epidemic and the advent of the WHO Framework Convention on Tobacco Control have inspired more than half the countries in the world to ban some forms of tobacco marketing. This paper briefly describes the ways in which cigarette marketing is restricted and the tobacco industry's efforts to subvert restrictions. It reviews what is known about the impact of marketing regulations on smoking by adults and adolescents. It also addresses what little is known about the impact of marketing bans in relation to concurrent population-level interventions, such as price controls, anti-tobacco media campaigns and smoke-free laws. Point of sale is the least regulated channel and research is needed to address the immediate and long-term consequences of policies to ban retail advertising and pack displays. Comprehensive marketing restrictions require a global ban on all forms of promotion, elimination of packaging and price as marketing tools, and limitations on the quantity, type and location of tobacco retailers.

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Authors
Henriksen, L.
Affiliations
Stanford Medicine (US)
Corresponding author
Henriksen, Lisa
ORCID
Henriksen, Lisa
Venue
Tobacco Control
Publisher
BMJ
Published
2012-02-16
Volume
21
Issue
2
Pages
147-153
ISSN
  • 0964-4563 (ISSN-L)
  • 1468-3318
DOI
10.1136/tobaccocontrol-2011-050416
PMC
PMC4256379
OpenAlex
W2109991682
Cited by
312
References
0
Citations by year
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FWCI
2.13
Type
journal article
Language
en
Open access
Locations
  • Tobacco Control (publishedVersion)
  • PubMed (publishedVersion)
  • PubMed Central (acceptedVersion)
Funders
  • National Institutes of Health (5r01ca067850-17)
  • National Cancer Institute (CA-67850, R01-CA067850)
Topics
  • Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
  • Health Sciences › Health Professions › General Health Professions › Public Health Policies and Education
Keywords
tobacco marketing restrictions, tobacco packaging, tobacco pricing, point-of-sale displays, Framework Convention on Tobacco Control, adolescent smoking, adult smoking, smoking bans
MeSH terms
Smoking Prevention, Advertising, Commerce, Humans, Smoking, Product Packaging, Tobacco Industry, Biomedical Research, Marketing

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