SUSTAINABILITY INNOVATION CUBE — A FRAMEWORK TO EVALUATE SUSTAINABILITY-ORIENTED INNOVATIONS
Abstract
Corporations increasingly subscribe to the principles of corporate sustainability, which is generally described as the integration of economic, environmental and social dimensions. Concerning innovation management, this emphasises the role of sustainability-oriented innovations (SOI). SOI is considered a tool both to address sustainability issues and to tap into new customer segments and markets. Yet SOI are very risky: both their market success and non-economic sustainability are uncertain. This paper presents a generic model termed the "Sustainability Innovation Cube" (SIC) for structuring innovations' sustainability effects in order to better inform corporate decision-makers about how to minimize the directional risk of SOI. The model includes the three dimensions: target, life cycle and innovation type. A qualitative expert study reveals the opportunities and challenges related to the developed model. Finally, practical implications are derived, limitations are discussed and a brief outlook is given.
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Only a minority of companies initiate sustainability innovations because they bear additional risks, such as directional risks.
“Hansen et al. (2009) point out that only a minority of companies initiate sustainability innovations because they bear additional risks, such as directional risks.”
From Sustainable entrepreneurship, innovation, and business models: Integrative framework and propositions for future research (2020) · cites this paper as Hansen et al. (2009)
Cites
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Dyllick, T., & Hockerts, K. (2002) · Business Strategy and the Environment · doi:10.1002/bse.323 · Cited by 4,029 · see citing works
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Business models for sustainability from a system dynamics perspective
Abdelkafi, N., & Täuscher, K. (2016) · Organization & Environment · doi:10.1177/1086026615592930 · Cited by 443 · see citing works
Lüdeke‐Freund, F. (2020) · Business Strategy and the Environment · doi:10.1002/bse.2396 · Cited by 419 · see citing works
Business Model Innovation as Lever of Organizational Sustainability
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Bidmon, C. M., & Knab, S. F. (2018) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2017.12.198 · Cited by 260 · see citing works
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Self-citationLandoni, P., & Trabucchi, D. (2024) · European Journal of Innovation Management · doi:10.1108/ejim-08-2023-0641 · Cited by 5 · see citing works
- Authors
- HANSEN, E. G., GROSSE-DUNKER, F., & REICHWALD, R.
- Affiliations
- Institute for Information, Organisation and Management, TUM Business School, Technische Universität München, Leopoldstraße 139, D-80804 Munich, Germany
- Venue
- International Journal of Innovation Management
- Publisher
- World Scientific Pub Co Pte Lt
- Published
- 2009-12
- Volume
- 13
- Issue
- 04
- Pages
- 683-713
- ISSN
- 1363-9196
- 1757-5877
- Cited by
- 430
- References
- 2
- Language
- en
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