Defining personas in games using metrics

Abstract

Game metrical data are increasingly being used to enhance game testing and to inform game design. There are different approaches and techniques to gather the metrics data; however there seems to be a lack of frameworks to read and make sense of it. In this paper, the concept of play-persona is applied to game metrics, in the specific case of character-based computer games, where the player controls a single protagonist, around whom the gameplay and -- story evolves. A case is presented for Hitman: Blood Money (IO Interactive, 2007). Player-controlled game characters can be deconstructed into a range of components and these expressed as monitored game metrics. These metrics can subsequently be utilized to discover patterns of play by building play-personas: Modeled representations of how players interact with the game. This process can also be useful to assist game design, by informing whether the game facilitates the specific play patterns implied by theoretical play-personas.