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Cited by 1,161

The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.

Deep & Cross Network for Ad Click Predictions

Open access
Wang, Ruoxi, Fu, Bin, Fu, Gang, Wang, Mingliang·2017·Proceedings of the ADKDD'17

Abstract

Feature engineering has been the key to the success of many prediction models. However, the process is nontrivial and often requires manual feature engineering or exhaustive searching. DNNs are able to automatically learn feature interactions; however, they generate all the interactions implicitly, and are not necessarily efficient in learning all types of cross features. In this paper, we propose the Deep & Cross Network (DCN) which keeps the benefits of a DNN model, and beyond that, it introduces a novel cross network that is more efficient in learning certain bounded-degree feature interactions. In particular, DCN explicitly applies feature crossing at each layer, requires no manual feature engineering, and adds negligible extra complexity to the DNN model. Our experimental results have demonstrated its superiority over the state-of-art algorithms on the CTR prediction dataset and dense classification dataset, in terms of both model accuracy and memory usage.

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Metadata

Authors
Wang, R., Fu, B., Fu, G., & Wang, M.
Venue
Proceedings of the ADKDD'17
Publisher
ACM
Published
2017-08-14
Pages
1-7
OpenAlex
W2964182926
Cited by
1,161
References
16
FWCI
43.20
Type
conference paper
Language
en
Open access
gold

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CoChat. (2026). Citation check: Deep & Cross Network for Ad Click Predictions. https://app.cochat.ai/papers/10.1145/3124749.3124754
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Wang, R., Fu, B., Fu, G., & Wang, M. (2017). Deep & Cross Network for Ad Click Predictions. Proceedings of the ADKDD'17. https://doi.org/10.1145/3124749.3124754

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