The Internet's Hidden Rules: An Empirical Study of Reddit Norm Violations at Micro, Meso, and Macro Scales

Abstract

Norms are central to how online communities are governed. Yet, norms are also emergent, arise from interaction, and can vary significantly between communities---making them challenging to study at scale. In this paper, we study community norms on Reddit in a large-scale, empirical manner. Via 2.8M comments removed by moderators of 100 top subreddits over 10 months, we use both computational and qualitative methods to identify three types of norms: macro norms that are universal to most parts of Reddit; meso norms that are shared across certain groups of subreddits; and micro norms that are specific to individual, relatively unique subreddits. Given the size of Reddit's user base---and the wide range of topics covered by different subreddits---we argue this represents the first large-scale census of the norms in broader internet culture. In other words, these findings shed light on what Reddit values, and how widely-held those values are. We conclude by discussing implications for the design of new and existing online communities.