FashionQ: An AI-Driven Creativity Support Tool for Facilitating Ideation in Fashion Design
Abstract
Recent research on creativity support tools (CST) adopts artificial intelligence (AI) that leverages big data and computational capabilities to facilitate creative work. Our work aims to articulate the role of AI in supporting creativity with a case study of an AI-based CST tool in fashion design based on theoretical groundings. We developed AI models by externalizing three cognitive operations (extending, constraining, and blending) that are associated with divergent and convergent thinking. We present FashionQ, an AI-based CST that has three interactive visualization tools (StyleQ, TrendQ, and MergeQ). Through interviews and a user study with 20 fashion design professionals (10 participants for the interviews and 10 for the user study), we demonstrate the effectiveness of FashionQ on facilitating divergent and convergent thinking and identify opportunities and challenges of incorporating AI in the ideation process. Our findings highlight the role and use of AI in each cognitive operation based on professionals’ expertise and suggest future implications of AI-based CST development.
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GenAI leverages large data to provide a natural language interface for idea generation, promising to be a solution for designers to overcome issues of lack of originality.
“GenAI leverages large data to provide a natural language interface for idea generation, promising to be a solution for designers to overcome issues of lack of originality [40], applied in domains like fashion [34] and design sketching [5, 29].”
From Sketchar: Supporting Character Design and Illustration Prototyping Using Generative AI (2024) · cites this paper as [34]
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References 70 · Cited by 145
- Authors
- Jeon, Y., Jin, S., Shih, P. C., & Han, K.
- Affiliations
- Ajou University (KR)
- Indiana University Bloomington (US)
- Venue
- Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems
- Publisher
- ACM
- Published
- 2021-05-06
- Pages
- 1-18
- OpenAlex
- W3161188800
- Cited by
- 145
- References
- 70
- Citations by year
- 2026: 22 · 2025: 44 · 2024: 41 · 2023: 27 · 2022: 10 · 2021: 1
- FWCI
- 54.88
- Type
- conference paper
- Language
- en
- Open access
- closed
- Locations
- CHI Conference on Human Factors in Computing Systems (publishedVersion)
- Funders
- IITP(Institute of Information & communications Technology Planning & Evaluation) (2019-0-01584)
- Topics
- Physical Sciences › Engineering › Mechanical Engineering › Design Education and Practice
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Creativity in Education and Neuroscience
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Keywords
- creativity support tools, fashion design, idea generation, divergent thinking, convergent thinking, cognitive processes, AI-assisted design, interactive visualization, design professionals
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