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Introduction: personalized views of personalization
Open accessAbstract
The article focuses on cognitive modeling for games and animation <!--[if gte mso 9]> Biblioteca de Ciencias y Tecnología Normal Biblioteca de Ciencias y Tecnología 2 65 2006-05-25T23:36:00Z 2006-05-25T23:36:00Z 1 176 974 UCLA 8 2 1148 11.6568 <![endif]--><!--[if gte mso 9]> Clean Clean 21 false false false MicrosoftInternetExplorer4 <![endif]--><!--[if gte mso 9]> <![endif]--> <!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:595.3pt 841.9pt; margin:70.85pt 3.0cm 70.85pt 3.0cm; mso-header-margin:35.4pt; mso-footer-margin:35.4pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabla normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} <![endif]--> The article presents a note by the guest editor of the August 2000 issue of the magazine, Communications of the ACM, and presents views of the author relating to the concept of the Internet-related word "personalization" in business domain. Personalization stands for a better way to communicate and do business. Personalization is an opportunity that must be identified and designed to be useful and usable. Simply stated, personalization is about building customer loyalty by building a meaningful one-to-one relationship. Personalization finds its realm in all spheres, and is not restricted to the Internet alone. There is no single answer or solution to personalization, as it entails case-by-case review. The article underlines key contributions related to personalization, in the August 2000 issue of the magazine, Communications of the ACM. The article The Business Personalization explores key issues for personalization in finance and banking. The article Human Element demonstrates home real-world, real-time user experiences in personalization. The author confides that the issue would assist in realizing the concept of personalization.
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Citations
Cited by
Fan, H., & Poole, M. S. (2006) · Journal of Organizational Computing and Electronic Commerce · doi:10.1080/10919392.2006.9681199 · Cited by 404
Personalization technologies: a process-oriented perspective
Adomavicius, G., & Tuzhilin, A. (2005) · Communications of the ACM · doi:10.1145/1089107.1089109 · Cited by 342
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model
Leppaniemi, M., & Karjaluoto, H. (2005) · International Journal of Mobile Communications · doi:10.1504/ijmc.2005.006580 · Cited by 313
The 2017 IEEE International Conference on Fuzzy Systems
(2016) · IEEE Computational Intelligence Magazine · doi:10.1109/mci.2016.2545826 · Cited by 308
Carmien, S., Dawe, M., Fischer, G., Gorman, A., Kintsch, A., & Sullivan, J. F. (2005) · ACM Transactions on Computer-Human Interaction · doi:10.1145/1067860.1067865 · Cited by 306
Metadata
- Authors
- Riecken, D.
- Venue
- Communications of the ACM
- Published
- 2000-08
- Volume
- 43
- Issue
- 8
- Pages
- 26-28
- ISSN
- 0001-0782 (ISSN-L)
- 1557-7317
- OpenAlex
- W2144848160
- Cited by
- 350
- References
- 0
- FWCI
- 17.49
- Type
- journal article
- Language
- en
- Open access
- bronze
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