Exogenous Factors and Visitor Behavior: A Regression Analysis of Exhibit Viewing Time
Abstract
This study provides quantitative conclusions regarding the impact of specific exogenous factors on exhibit viewing time in zoological parks and discusses implications for exhibit design. Three features distinguish this analysis from previous research concerning viewing time: (a) Data collection was preceded by extensive field work, to identify more than 50 variables with potential effects on viewing time; (b) the results of ethnographic interview techniques were combined with on-site observation and objective data to quantify and scale relevant variables; and (c) multiple regression techniques were used to quantify and test unique quantitative effects of independent variables on observed viewing time. The analysis compares recorded viewing times of 501 individuals across 10 exhibits at six zoological parks.
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The overall average dwell time for visitors was 30 s when animals were inactive and 60 s when animals were active.
“This was chosen for practical reasons and previous studies that have investigated the dwell time of visitors at various zoo animal exhibits, found that while there were differences between species, the overall average dwell time for visitors was 30 s when animals were inactive and 60 s when animals were active [44,45].”
From Effect of Covering a Visitor Viewing Area Window on the Behaviour of Zoo-Housed Little Penguins (Eudyptula minor) (2020) · cites this paper as [45]
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Chiew, S. J., Butler, K. L., Sherwen, S. L., Coleman, G. J., Melfi, V., Burns, A., & Hemsworth, P. H. (2020) · Animals · doi:10.3390/ani10071224 · Cited by 28 · see citing works
- Authors
- Johnston, R. J.
- Affiliations
- University of Rhode Island (US)
- Corresponding author
- Johnston, Robert J.
- ORCID
- Johnston, Robert J.
- Venue
- Environment and Behavior
- Publisher
- SAGE Publications
- Published
- 1998-05
- Volume
- 30
- Issue
- 3
- Pages
- 322-347
- ISSN
- 0013-9165 (ISSN-L)
- 1552-390X
- OpenAlex
- W1964425559
- Cited by
- 66
- References
- 0
- Citations by year
- 2024: 1 · 2023: 2 · 2022: 4 · 2021: 3 · 2020: 2 · 2019: 2 · 2018: 2 · 2017: 1 · 2016: 3 · 2015: 3 · 2014: 6 · 2013: 1 · 2012: 4
- FWCI
- 22.79
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Environment and Behavior (publishedVersion)
- Topics
- Social Sciences › Arts and Humanities › Museology › Museums and Cultural Heritage
- Social Sciences › Psychology › Social Psychology › Recreation, Leisure, Wilderness Management
- Health Sciences › Veterinary › Small Animals › Animal Behavior and Welfare Studies
- Keywords
- zoos, external factors, visitor behavior, exhibition design, zoo exhibits, ethnographic interviews, visitor experience
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