The DOI matches its Crossref record.
Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach
Abstract
What is the relationship between the psychological characteristics of a consumer and his purchase behavior? In this paper the authors briefly review pertinent research and lay theoretical foundations for a model of consumer behavior based upon an individual's self-concept and the symbolic value of the goods he buys.
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Citations
Cited by
Hedonic Consumption: Emerging Concepts, Methods and Propositions
Hirschman, E. C., & Holbrook, M. B. (1982) · Journal of Marketing · doi:10.1177/002224298204600314 · Cited by 5,616
Consumers' Need for Uniqueness: Scale Development and Validation
Tian, K. T., Bearden, W. O., & Hunter, G. L. (2001) · Journal of Consumer Research · doi:10.1086/321947 · Cited by 1,791
Personality and consumer behavior: A review
Kassarjian, H. H. (1971) · Journal of Marketing Research · doi:10.1177/002224377100800401 · Cited by 601
Health and cosmetics: Investigating consumers’ values for buying organic personal care products
Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2017.08.002 · Cited by 322
Addressing Marketing Bias in Product Recommendations
Wan, M., Ni, J., Misra, R., & McAuley, J. (2020) · Proceedings of the 13th International Conference on Web Search and Data Mining · doi:10.1145/3336191.3371855 · Cited by 81
Ganz, B., & Grimes, A. (2018) · Journal of Advertising Research · doi:10.2501/jar-2018-001 · Cited by 71
Salinas-Maceda, V. (2026) · Fashion, Style & Popular Culture · doi:10.1386/fspc_00381_1
(2026) · International Journal of Marketing, Communication and New Media · doi:10.54663/2182-9306.2026.v.14.n.26.204-227
Metadata
- Authors
- Grubb, E. L., & Grathwohl, H. L.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1967-10
- Volume
- 31
- Issue
- 4
- Pages
- 22-27
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2335736081
- Cited by
- 894
- References
- 0
- FWCI
- 6.00
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
