The DOI matches its Crossref record.
The Present Status of the Marketing Concept
Abstract
The marketing concept is a term which pervades marketing literature and provides a framework in which marketing management is taught. However, little empirical evidence exists on how well practitioners have implemented the concept. The author performs service to marketing practitioners and academicians by exploring the “track record” of American industry in implementing the marketing concept.
Overview
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Citations
Cited by
Market Orientation: Antecedents and Consequences
Jaworski, B. J., & Kohli, A. K. (1993) · Journal of Marketing · doi:10.1177/002224299305700304 · Cited by 4,343
The Changing Role of Marketing in the Corporation
Webster, F. E. (1992) · Journal of Marketing · doi:10.1177/002224299205600402 · Cited by 2,768
Trust and e-commerce: a study of consumer perceptions
Corbitt, B. J., Thanasankit, T., & Yi, H. (2003) · Electronic Commerce Research and Applications · doi:10.1016/s1567-4223(03)00024-3 · Cited by 1,069
Siguaw, J. A., Simpson, P. M., & Baker, T. L. (1998) · Journal of Marketing · doi:10.2307/1251746 · Cited by 766
Qualitative research in marketing: what can academics do better?
Crick, J. M. (2021) · Journal of Strategic Marketing · doi:10.1080/0965254x.2020.1743738 · Cited by 172
Metadata
- Authors
- Mcnamara, C. P.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1972-01
- Volume
- 36
- Issue
- 1
- Pages
- 50-57
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2053904556
- Cited by
- 363
- References
- 0
- FWCI
- 2.42
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The Present Status of the Marketing Concept. https://app.cochat.ai/papers/10.1177/002224297203600109
- The paper
- Mcnamara, C. P. (1972). The Present Status of the Marketing Concept. Journal of Marketing. https://doi.org/10.1177/002224297203600109
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
