The DOI matches its Crossref record.
The Concept and Application of Life Style Segmentation: The Combination of two Useful Concepts Provides a Unique and Important View of the Market
Abstract
A NEW dimension for segmenting markets has been developed in recent years. This new method, called life style segmentation, has been useful for marketing and advertising planning. The purpose of this article is to describe the theory behind life style segmentation and discuss how it has been and can be applied. Life style segmentation is the marriage of two concepts into a single system. One of the concepts is life style patterns and the other is market segmentation. In order to discuss the uses of life style segmentation, it is important first to examine briefly each component of the system and then the uses of the total system.
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Cited by
Barriers and drivers for non-shoppers in B2C e-commerce: a latent class exploratory analysis.
Iglesias-Pradas, S., Pascual-Miguel, F., Hernández-García, Á., & Chaparro-Peláez, J. (2013) · Computers in Human Behavior · doi:10.1016/j.chb.2012.01.024 · Cited by 59
The Relationship between E-Lifestyle and Internet Advertising Avoidance
Abedini Koshksaray, A., Franklin, D., & Heidarzadeh Hanzaee, K. (2015) · Australasian Marketing Journal · doi:10.1016/j.ausmj.2015.01.002 · Cited by 37
Metadata
- Authors
- Plummer, J. T.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1974-01
- Volume
- 38
- Issue
- 1
- Pages
- 33-37
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1968407771
- Cited by
- 687
- References
- 0
- FWCI
- 18.47
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
