The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Customer-Oriented Approaches to Identifying Product-Markets
Abstract
The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights.
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Citations
Cites
Situational Variables and Consumer Behavior
Belk, R. W. (1975) · Journal of Consumer Research · doi:10.1086/208627 · Cited by 1,645
Cited by
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
Kamakura, W. A., & Russell, G. J. (1989) · Journal of Marketing Research · doi:10.1177/002224378902600401 · Cited by 1,348
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
Sujan, M. (1985) · Journal of Consumer Research · doi:10.1086/209033 · Cited by 1,106
The Decline of Conceptual Articles and Implications for Knowledge Development
Yadav, M. S. (2010) · Journal of Marketing · doi:10.1509/jmkg.74.1.1 · Cited by 578
Metadata
- Authors
- Day, G. S., Shocker, A. D., & Srivastava, R. K.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1979-09
- Volume
- 43
- Issue
- 4
- Pages
- 8-19
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2062469874
- Cited by
- 426
- References
- 1
- FWCI
- 17.14
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
