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Commercial Use of Conjoint Analysis: A Survey
Abstract
Conjoint analysis has been used extensively in marketing research to estimate the impact of selected product (service) characteristics on customer preferences for products (services). In this paper we discuss findings obtained from a survey of commercial users of the methodology. We project that around 1,000 commercial applications have been carried out during the last decade. We discuss the manner in which the methodology is used commercially, remaining issues that deserve further exploration, and recent advances or insights obtained by researchers working in this area.
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Citations
Cited by
Using conjoint analysis to elicit preferences for health care
Ryan, M. (2000) · BMJ · doi:10.1136/bmj.320.7248.1530 · Cited by 938
Discrete Choice Experiments Are Not Conjoint Analysis
Louviere, J. J., Flynn, T. N., & Carson, R. T. (2010) · Journal of Choice Modelling · doi:10.1016/s1755-5345(13)70014-9 · Cited by 738
(2010) · RePEc: Research Papers in Economics · Cited by 48
Functional measurement approach to self‐estimation in multiattribute evaluation
Anderson, N. H., & Zalinski, J. (1988) · Journal of Behavioral Decision Making · doi:10.1002/bdm.3960010402 · Cited by 44
Metadata
- Authors
- Cattin, P., & Wittink, D. R.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1982-07
- Volume
- 46
- Issue
- 3
- Pages
- 44-53
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2016454871
- Cited by
- 692
- References
- 0
- FWCI
- 40.60
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Commercial Use of Conjoint Analysis: A Survey. https://app.cochat.ai/papers/10.1177/002224298204600308
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- Cattin, P., & Wittink, D. R. (1982). Commercial Use of Conjoint Analysis: A Survey. Journal of Marketing. https://doi.org/10.1177/002224298204600308
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