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Cited by 1,040

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues

Singh, Jagdip·1988·Journal of Marketing

Abstract

Researchers and practitioners recently have given increasing attention to the antecedents and consequences of postpurchase consumer complaint intentions and behaviors. Issues pertaining to the nature and structure of the consumer complaint behavior (CCB) concept, however, have not received such attention. The author assesses the validity of the three current operationalizations and taxonomies of CCB using intentions data from four different and independent CCB situations. None is an adequate representation of the empirical observations. Consequently a taxonomy is proposed that is based on exploratory analysis of one of the CCB situations. Confirmatory analysis of the other three CCB situations supports the proposed taxonomy. A validity analysis using complaint behavior data for the four CCB situations also supports the proposed CCB taxonomy.

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Metadata

Authors
Singh, J.
Venue
Journal of Marketing
Published
1988-01
Volume
52
Issue
1
Pages
93-107
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2316552461
Cited by
1,040
References
4
FWCI
6.46
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues. https://app.cochat.ai/papers/10.1177/002224298805200108
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Singh, J. (1988). Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues. Journal of Marketing. https://doi.org/10.1177/002224298805200108

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.