Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries
Abstract
The Bass new product growth model is used for cross-national analysis of diffusion processes of durable goods in four major Pacific Rim countries. The estimated coefficients are used to test the hypotheses on country-specific effects and on lead- and lag-time effects on the diffusion rates of consumer durable goods in the Pacific Rim countries. On the basis of the empirical findings, managerial implications are derived and discussed to provide insights into the relationships between diffusion processes and country-specific characteristics. These insights may serve as guidelines in formulating effective marketing strategies for introducing new products into Pacific Rim markets.
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Many studies found significant divergences between far-eastern cultures, such as Chinese and Korean, and western cultures, such as U.S. and European, in consumers' attitudes and behaviors.
“Many studies dealing with cultural effects found significant divergences between far-eastern cultures, such as Chinese and Korean, and western cultures, such as U.S. and European, in consumers' attitudes and behaviors (Aaker, 2000: Takada & Jain, 1991; Zaichkowsky & Sood, 1989).”
From Do good return policies work across cultures? Effect of lenient return policies on online shopper perceptions in Eastern culture (2013) · cites this paper as Takada & Jain, 1991
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- Authors
- Takada, H., & Jain, D.
- Affiliations
- University of California, Riverside (US)
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1991-04
- Volume
- 55
- Issue
- 2
- Pages
- 48-54
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2313740117
- Cited by
- 391
- References
- 0
- Citations by year
- 2026: 3 · 2025: 4 · 2024: 2 · 2023: 5 · 2022: 6 · 2021: 8 · 2020: 15 · 2019: 10 · 2018: 8 · 2017: 9 · 2016: 4 · 2015: 11 · 2014: 21 · 2013: 11 · 2012: 15
- FWCI
- 12.21
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Marketing (publishedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Innovation Diffusion and Forecasting
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic Growth and Productivity
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Keywords
- diffusion of innovations, durable goods, Bass diffusion model, cross-national comparison, Pacific Rim countries, country-specific effects, new product launch, marketing strategy
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