The DOI matches its Crossref record; 65 of the 65 references it cites were found in a registry or an index.
First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions
Abstract
Numerous conceptual and empirical studies advance the notion that first movers achieve long-term competitive advantages. These studies purport to demonstrate the presence of a systematic direct relationship between order of entry for products, brands, or businesses and market share. However, an objective assessment of the literature suggests that this view must be qualified. A broadened perspective is presented that highlights the complexity of this phenomenon and suggests that first-mover status may or may not produce sustainable advantages because of a multiplicity of controllable and uncontrollable forces. A conceptual framework identifying factors that underlie first-mover advantage and product-market contingencies that moderate the order of entry-competitive advantage relationship is proffered. Several research propositions relevant for marketing theory and practice are presented.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
(1994) · Journal of the American Dietetic Association · doi:10.1016/0002-8223(94)92216-0 · Cited by 45,910
Journal of Economic Literature
(2019) · AEA Papers and Proceedings · doi:10.1257/pandp.109.633 · Cited by 7,468
Tversky, A. (1977) · Psychological Review · doi:10.1037/0033-295x.84.4.327 · Cited by 7,414
von Hippel, E. (2007) · Das Summa Summarum des Management · doi:10.1007/978-3-8349-9320-5_10 · Cited by 5,098
Moffitt, R. A. (2009) · American Economic Review · doi:10.1257/aer.99.2.660 · Cited by 4,694
Organizational Strategy, Structure, and Process
Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978) · Academy of Management Review · doi:10.5465/amr.1978.4305755 · Cited by 4,527
Lieberman, M. B., & Montgomery, D. B. (1988) · Strategic Management Journal · doi:10.1002/smj.4250090706 · Cited by 3,637
Schoeffler, S., & Bain, J. S. (1957) · Journal of Marketing · doi:10.2307/1247273 · Cited by 2,721
Barriers to New Competition: Their Character and Consequences in Manufacturing Industries
Bain, J. S. (1956) · Harvard University Press eBooks · doi:10.4159/harvard.9780674188037 · Cited by 2,553
Imitation Costs and Patents: An Empirical Study
Mansfield, E., Schwartz, M., & Wagner, S. (1981) · The Economic Journal · doi:10.2307/2232499 · Cited by 1,316
Cited by
Market-Based Assets and Shareholder Value: A Framework for Analysis
Srivastava, R. K., Shervani, T. A., & Fahey, L. (1998) · Journal of Marketing · doi:10.1177/002224299806200102 · Cited by 2,357
DiPrete, T. A., & Eirich, G. M. (2006) · Annual Review of Sociology · doi:10.1146/annurev.soc.32.061604.123127 · Cited by 2,069
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Burnham, T. A., Frels, J. K., & Mahajan, V. (2003) · Journal of the Academy of Marketing Science · doi:10.1177/0092070302250897 · Cited by 1,858
A Framework for Conceptual Contributions in Marketing
MacInnis, D. J. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.136 · Cited by 1,547
First-mover (dis)advantages: retrospective and link with the resource-based view
Lieberman, M. B., & Montgomery, D. B. (1998) · Strategic Management Journal · doi:10.1002/(sici)1097-0266(1998120)19:12<1111::aid-smj21>3.0.co;2-w · Cited by 1,256
Metadata
- Authors
- Kerin, R. A., Varadarajan, P. R., & Peterson, R. A.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1992-10
- Volume
- 56
- Issue
- 4
- Pages
- 33-52
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W1989538307
- Cited by
- 1,018
- References
- 65
- FWCI
- 27.89
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions. https://app.cochat.ai/papers/10.1177/002224299205600404
- The paper
- Kerin, R. A., Varadarajan, P. R., & Peterson, R. A. (1992). First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions. Journal of Marketing. https://doi.org/10.1177/002224299205600404
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
