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Cited by 730

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

An Empirical Test of the Consequences of Behavior-and Outcome-Based Sales Control Systems

Oliver, Richard L., Anderson, Erin·1994·Journal of Marketing

Abstract

In a previous volume of this journal, the authors presented a behavior versus outcome sales control continuum based on methods of monitoring, directing, evaluating, and compensating the salesperson's efforts and results. They empirically test their propositions about how control system perceptions influence salespeople on a diverse sample of sales representatives. They find that the predicted effects of control philosophy on affective and motivational states are generally supported whereas the effects on sales strategies or performance outcomes are not. Organizational culture differences are also observed.

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Crossref · 10.1177/002224299405800405

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Metadata

Authors
Oliver, R. L., & Anderson, E.
Venue
Journal of Marketing
Published
1994-10
Volume
58
Issue
4
Pages
53-67
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2067660748
Cited by
730
References
2
FWCI
13.27
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.