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Cited by 533

The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.

Customer Impulse Purchasing Behavior

Kollat, David T., Willett, Ronald P.·1967·Journal of Marketing Research
DOI 10.1177/002224376700400102
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Abstract

In past studies of impulse buying, the customer usually was ignored. This article attempts to explain customer differences in unplanned purchasing behavior. Thus serious questions are raised about the meaning and significance of impulse buying.

Overview

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Registry

Crossref · 10.1177/002224376700400102

Cites

11 of 11 references verified0 citation errors · 0 not checkable

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Citations

Cites

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Metadata

Authors
Kollat, D. T., & Willett, R. P.
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
1967-02
Volume
4
Issue
1
Pages
21-31
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1177/002224376700400102
OpenAlex
W2326849575
Cited by
533
References
11
FWCI
18.00
Type
journal article
Language
en
Open access
closed

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This page
CoChat. (2026). Citation check: Customer Impulse Purchasing Behavior. https://app.cochat.ai/papers/10.1177/002224376700400102
The paper
Kollat, D. T., & Willett, R. P. (1967). Customer Impulse Purchasing Behavior. Journal of Marketing Research. https://doi.org/10.1177/002224376700400102

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.