The DOI matches its Crossref record.
Attribution Theory and Advertiser Credibility
Abstract
Consumer confidence in advertising claims and their expectancy of product value were experimentally measured under two conditions for five product ads. As suggested by attribution theory, when superiority was disclaimed for some product characteristics, confidence increased and value expectation equaled that obtained when all were claimed superior.
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Citations
Cited by
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
Fault trees: sensitivity of estimated failure probabilities to problem representation
Fischhoff, B., Slovic, P., & Lichtenstein, S. (1978) · Journal of Experimental Psychology: Human Perception and Performance · doi:10.1037/0096-1523.4.2.330 · Cited by 708
An Integrative Framework for Understanding Two-Sided Persuasion
Crowley, A. E., & Hoyer, W. D. (1994) · Journal of Consumer Research · doi:10.1086/209370 · Cited by 396
Images of Ourselves: The Good Life in Twentieth Century Advertising
Belk, R. W., & Pollay, R. W. (1985) · Journal of Consumer Research · doi:10.1086/209024 · Cited by 383
Credibility: A multidisciplinary framework
Rieh, S. Y., & Danielson, D. R. (2007) · Annual Review of Information Science and Technology · doi:10.1002/aris.2007.1440410114 · Cited by 336
Metadata
- Authors
- Settle, R. B., & Golden, L. L.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1974-05
- Volume
- 11
- Issue
- 2
- Pages
- 181-185
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2329905020
- Cited by
- 208
- References
- 0
- FWCI
- 24.76
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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- CoChat. (2026). Citation check: Attribution Theory and Advertiser Credibility. https://app.cochat.ai/papers/10.1177/002224377401100209
- The paper
- Settle, R. B., & Golden, L. L. (1974). Attribution Theory and Advertiser Credibility. Journal of Marketing Research. https://doi.org/10.1177/002224377401100209
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
