The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality
Abstract
Assumptions about focus group interviewing were tested. Individual interviews generated more ideas than focus groups, eight-member groups generated significantly more ideas than four-member groups, no differences were found between focus groups and unmoderated discussion groups, and the effect of acquaintanceship was not clearly determined.
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Cites
Experimental Design: Procedures for the Behavioral Sciences
Kirk, R. (2013) · doi:10.4135/9781483384733 · Cited by 8,539
Cited by
The Use of Triangulation in Qualitative Research
Carter, N., Bryant-Lukosius, D., DiCenso, A., Blythe, J., & Neville, A. J. (2014) · Oncology Nursing Forum · doi:10.1188/14.onf.545-547 · Cited by 3,915
O.Nyumba, T., Wilson, K., Derrick, C. J., & Mukherjee, N. (2018) · Methods in Ecology and Evolution · doi:10.1111/2041-210x.12860 · Cited by 2,619
“Although it is generally accepted that between six and eight participants are sufficient (Krueger & Casey, 2000), some studies have reported as few as four and as many as fifteen participants (e.g. Fern, 1982; Mendes de Almeida, 1980).”
BackgroundMorgan, D. L. (1996) · Annual Review of Sociology · doi:10.1146/annurev.soc.22.1.129 · Cited by 2,353
Griffin, A., & Hauser, J. R. (1993) · Marketing Science · doi:10.1287/mksc.12.1.1 · Cited by 1,914
How many focus groups are enough? Building an evidence base for nonprobability sample sizes
Guest, G., Namey, E., & McKenna, K. (2017) · Field Methods · doi:10.1177/1525822x16639015 · Cited by 1,752
Metadata
- Authors
- Fern, E. F.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1982-02
- Volume
- 19
- Issue
- 1
- Pages
- 1-13
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2329730382
- Cited by
- 557
- References
- 1
- FWCI
- 6.97
- Type
- journal article
- Language
- en
- Open access
- closed
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- Fern, E. F. (1982). The use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality. Journal of Marketing Research. https://doi.org/10.1177/002224378201900101
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
