The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Factors Affecting the Use of Market Research Information: A Path Analysis
Abstract
The authors evaluate several factors affecting the attention given to or “use” of specific market research information by marketing managers. They apply path analysis to test a model of research use involving 11 variables. Factors found to be especially important are organizational structure, technical quality, surprise, actionability, and researcher-manager interaction. The topic and findings of the study relate to a central activity of the marketing profession—the application of knowledge—and to the use of an important product—market research. Both the knowledge system of marketing and the behavior of managers as consumers of research products have been relatively neglected.
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Citations
Cites
Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
A Theory of Cognitive Dissonance
Festinger, L. (1957) · doi:10.1515/9781503620766 · Cited by 24,241
Organizational Learning: A Theory of Action Perspective
Argyris, C., & Schön, D. A. (1997) · Reis · doi:10.2307/40183951 · Cited by 11,113 · cited 1×
“We can mention here, however, that literature on decision making in complex organizations suggests decisions are more organic than linear (Argyris and Schon 1978; Hage 1980; Rothman 1980).”
BackgroundKnowledge Creep and Decision Accretion
Weiss, C. H. (1980) · Knowledge · doi:10.1177/107554708000100303 · Cited by 669
Cited by
Market Orientation: Antecedents and Consequences
Jaworski, B. J., & Kohli, A. K. (1993) · Journal of Marketing · doi:10.1177/002224299305700304 · Cited by 4,343
Hurley, R. F., & Hult, G. T. M. (1998) · Journal of Marketing · doi:10.1177/002224299806200303 · Cited by 3,971
Jansen, J. J. P., Van Den Bosch, F. A. J., & Volberda, H. W. (2006) · Management Science · doi:10.1287/mnsc.1060.0576 · Cited by 3,705
Moorman, C., Zaltman, G., & Deshpande, R. (1992) · Journal of Marketing Research · doi:10.1177/002224379202900303 · Cited by 1,901
Self-citationFactors affecting trust in market research relationships
Moorman, C., Deshpandé, R., & Zaltman, G. (1993) · Journal of Marketing · doi:10.1177/002224299305700106 · Cited by 3,659
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Metadata
- Authors
- Deshpande, R., & Zaltman, G.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1982-02
- Volume
- 19
- Issue
- 1
- Pages
- 14-31
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2328783997
- Cited by
- 617
- References
- 4
- FWCI
- 29.87
- Type
- journal article
- Language
- en
- Open access
- closed
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- Deshpande, R., & Zaltman, G. (1982). Factors Affecting the Use of Market Research Information: A Path Analysis. Journal of Marketing Research. https://doi.org/10.1177/002224378201900102
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
