The DOI matches its Crossref record.
Do Higher Prices Signal Higher Quality?
Abstract
The author reports some empirical results on the strength of the quality-price relation. For many products, the relation between quality and price appears to be very weak; hence, for many products, higher prices appear to be poor signals of higher quality.
Overview
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Citations
Cited by
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Zeithaml, V. A. (1988) · Journal of Marketing · doi:10.1177/002224298805200302 · Cited by 18,292
Metadata
- Authors
- Gerstner, E.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1985-05
- Volume
- 22
- Issue
- 2
- Pages
- 209-215
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W1976586632
- Cited by
- 482
- References
- 0
- FWCI
- 23.32
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Do Higher Prices Signal Higher Quality? https://app.cochat.ai/papers/10.1177/002224378502200210
- The paper
- Gerstner, E. (1985). Do Higher Prices Signal Higher Quality? Journal of Marketing Research. https://doi.org/10.1177/002224378502200210
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
