The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Environmental Relationships of the Internal Political Economy of Marketing Channels
Abstract
The political economy framework illuminates interplay between the internal and external sociopolitical and economic forces of marketing channels. Framing the collection and analysis of data from retailer informants on channel environments, configuration, and decision structure, a theoretical model is developed for explaining interorganizational responses to uncertainty and dependence constraints of the channel environment. Heterogeneity is hypothesized to precipitate complex and fluid channel structures as a means of coping with uncertainty. In contrast, high levels of variability in the output environment are expected to foster vertical integration and bureaucratization as a means of reducing dependence. Support for both hypotheses is reported and implications for future research are discussed.
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Citations
Cites
Estimating Nonresponse Bias in Mail Surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.2307/3150783 · Cited by 12,222
Estimating nonresponse bias in mail surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.1177/002224377701400320 · Cited by 10,390
Organizational Strategy, Structure, and Process
Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (1978) · Academy of Management Review · doi:10.5465/amr.1978.4305755 · Cited by 4,527
Cited by
Generalizations about trust in marketing channel relationships using meta-analysis
Geyskens, I., Steenkamp, J.-B. E. M., & Kumar, N. (1998) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(98)00002-0 · Cited by 890
Mechanisms to control the marketing activities of foreign distributors
Pahud de Mortanges, C., & Vossen, J. (1999) · International Business Review · doi:10.1016/s0969-5931(98)00039-0 · Cited by 32
Metadata
- Authors
- Dwyer, F. R., & Welsh, M. A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1985-11
- Volume
- 22
- Issue
- 4
- Pages
- 397-414
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2312190812
- Cited by
- 320
- References
- 3
- FWCI
- 5.20
- Type
- journal article
- Language
- en
- Open access
- closed
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