The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels
Abstract
Like any system, a marketing channel will thrive only to the extent it can secure critical resources from the environment. Using a resource dependence perspective, the authors hypothesize that a weaker member's access to relatively munificent output markets can mitigate a power advantage held by the channel partner that otherwise is used to bureaucratize the channel and endanger the quality of the channel relationship. The authors use a structural equation model to analyze data from dealer informants in the auto industry. The results suggest munificence affects the internal workings of the channel.
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Cites
Deutsch, M. (1958) · Journal of Conflict Resolution · doi:10.1177/002200275800200401 · Cited by 2,077
Representing and Testing Organizational Theories: A Holistic Construal
Bagozzi, R. P., & Phillips, L. W. (1982) · Administrative Science Quarterly · doi:10.2307/2392322 · Cited by 2,064
Cited by
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Moorman, C., Zaltman, G., & Deshpande, R. (1992) · Journal of Marketing Research · doi:10.1177/002224379202900303 · Cited by 1,901
Factors affecting trust in market research relationships
Moorman, C., Deshpandé, R., & Zaltman, G. (1993) · Journal of Marketing · doi:10.1177/002224299305700106 · Cited by 3,659
Relationship quality as a predictor of B2B customer loyalty
Rauyruen, P., & Miller, K. E. (2007) · Journal of Business Research · doi:10.1016/j.jbusres.2005.11.006 · Cited by 1,123
Generalizations about trust in marketing channel relationships using meta-analysis
Geyskens, I., Steenkamp, J.-B. E. M., & Kumar, N. (1998) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(98)00002-0 · Cited by 890
Metadata
- Authors
- Dwyer, F. R., & Oh, S.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1987-11
- Volume
- 24
- Issue
- 4
- Pages
- 347-358
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2335653399
- Cited by
- 630
- References
- 2
- FWCI
- 1.73
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
