The DOI matches its Crossref record.
Efficient Experimental Design with Marketing Research Applications
Abstract
The authors suggest the use of D-efficient experimental designs for conjoint and discrete-choice studies, discussing orthogonal arrays, nonorthogonal designs, relative efficiency, and nonorthogonal design algorithms. They construct designs for a choice study with asymmetry and interactions and for a conjoint study with blocks and aggregate interactions.
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Citations
Cited by
Reed Johnson, F., Lancsar, E., Marshall, D., Kilambi, V., Mühlbacher, A., Regier, D. A., Bresnahan, B. W., Kanninen, B., & Bridges, J. F. P. (2013) · Value in Health · doi:10.1016/j.jval.2012.08.2223 · Cited by 1,799
Designing efficient stated choice experiments in the presence of reference alternatives
Rose, J. M., Bliemer, M. C. J., Hensher, D. A., & Collins, A. T. (2008) · Transportation Research Part B: Methodological · doi:10.1016/j.trb.2007.09.002 · Cited by 528
Designing Conjoint Choice Experiments Using Managers' Prior Beliefs
SÁndor, Z., & Wedel, M. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.4.430.18904 · Cited by 478
Thirty Years of Conjoint Analysis: Reflections and Prospects
Green, P. E., Krieger, A. M., & Wind, Y. (2001) · Interfaces · doi:10.1287/inte.31.3s.56.9676 · Cited by 388
Surveillance for ocular hypertension: an evidence synthesis and economic evaluation.
Burr, J., Botello-Pinzon, P., Takwoingi, Y., Hernández, R., Vazquez-Montes, M., Elders, A., Asaoka, R., Banister, K., van der Schoot, J., Fraser, C., et al. (2012) · Health Technology Assessment · doi:10.3310/hta16290 · Cited by 180
Metadata
- Authors
- Kuhfeld, W. F., Tobias, R. D., & Garratt, M.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1994-11
- Volume
- 31
- Issue
- 4
- Pages
- 545-557
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W4256283462
- Cited by
- 764
- References
- 0
- FWCI
- 3.25
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Efficient Experimental Design with Marketing Research Applications. https://app.cochat.ai/papers/10.1177/002224379403100408
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- Kuhfeld, W. F., Tobias, R. D., & Garratt, M. (1994). Efficient Experimental Design with Marketing Research Applications. Journal of Marketing Research. https://doi.org/10.1177/002224379403100408
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
