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Cited by 238

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BEYOND SIMPLE EXPOSURE: Media Orientations and Their Impact on Political Processes

McLEOD, JACK M., McDONALD, DANIEL G.·1985·Communication Research

Abstract

This study adopts a broad approach to problems associated with confusion in the literature on media orientations and political processes. Three different dependent variables representing cognition, attitude and behavior are examined in relation to multiple measures of media dependence: time spent, reliance, exposure to content, level of attention and gratifications sought. Results suggest complex relationships between media use and the dependent variables and again confirm an integrative role for television that is often hidden in analyses based on simple exposure time.

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Metadata

Authors
McLEOD, J. M., & McDONALD, D. G.
Venue
Communication Research
Published
1985-01
Volume
12
Issue
1
Pages
3-33
ISSN
  • 0093-6502 (ISSN-L)
  • 1552-3810
OpenAlex
W2090112769
Cited by
238
References
0
FWCI
44.71
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: BEYOND SIMPLE EXPOSURE: Media Orientations and Their Impact on Political Processes. https://app.cochat.ai/papers/10.1177/009365085012001001
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McLEOD, J. M., & McDONALD, D. G. (1985). BEYOND SIMPLE EXPOSURE: Media Orientations and Their Impact on Political Processes. Communication Research. https://doi.org/10.1177/009365085012001001

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.