Haute Couture and Prêt-à-Porter: The Popular Press and the Diffusion of Management Practices

Abstract

The transformation of management practices has recently become the object of many theoretical and empirical works. While most of these works focus mainly on universities, business schools and consulting firms, our paper aims at investigating the still largely unexplored role of the popular press in the production and legitimation of management ideas and practices. Based on the content analysis of the articles on human resource management published in the last decade in leading newspapers and magazines in Italy, we argue that popular press is the arena where the legitimacy of management ideas and practices is produced. We also suggest that the dynamics of management practice legitimation in Italy, described in this paper, is representative of similar processes occurring in other European countries.