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How Many More Indians? An Argument for a Representational Ethics of Native Americans

Merskin, Debra·2014·Journal of Communication Inquiry
DOI 10.1177/0196859914537304
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Abstract

This article explores the persistence of stereotypical representations of Native Americans as brand images and situates a call for change within an ethics of representation. American Spirit Cigarettes are used as an illustrative case study to demonstrate that these representations cannot be relegated to less enlightened times, rather endure because naturalization is part of commodified racism. The present essay argues for engagement in representational ethics on the part of communicators to interrupt the contribution of stereotypes to the maintenance of colonial ideologies.

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Citations

Cites

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    “This is accomplished first by identifying “representational conventions,” which are “customary ways of depicting products, people, and identities” that are impacted by contextual information about them and revealed in their articulation as logos and brands (Borgerson & Schroeder, 2005, p. 256).”
    Background

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Metadata

Authors
Merskin, D.
Venue
Journal of Communication Inquiry
Publisher
SAGE Publications
Published
2014-06-10
Volume
38
Issue
3
Pages
184-203
ISSN
  • 0196-8599
  • 1552-4612
DOI
10.1177/0196859914537304
Cited by
12
References
1
Language
en
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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