Understanding mobile Internet continuance usage from the perspectives of UTAUT and flow
Abstract
Users’ continuance usage is critical to mobile service providers’ success. Drawing on the Unified Theory of Acceptance and Use of Technology (UTAUT) and flow theory, this research identified the factors affecting mobile Internet continuance. We collected data in China and conducted data analysis with structural equation modeling. The results indicated that both factors of flow including perceived enjoyment and attention focus have strong effects on user satisfaction, which further affects continuance usage. In addition, performance expectancy, social influence and facilitating conditions also affect continuance usage. The results imply that mobile service providers need to focus on both perspectives of user performance and experience to facilitate mobile Internet continuance usage.
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Essential others' pressure and expectation have a significant influence on the adoption of ERP.
“Thus, the existing literature posits that essential others' pressure and expectation will have a significant influence on the adoption of ERP [43,44,47,67].”
From A Study of the Adoption and Implementation of Enterprise Resource Planning (ERP): Identification of Moderators and Mediator (2020) · cites this paper as [67]
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References 61 · Cited by 217
- Authors
- Zhou, T.
- Affiliations
- Hangzhou Dianzi University (CN)
- Corresponding author
- Tao Zhou
- ORCID
- Tao Zhou
- Venue
- Information Development
- Publisher
- SAGE Publications
- Published
- 2011-08
- Volume
- 27
- Issue
- 3
- Pages
- 207-218
- ISSN
- 0266-6669 (ISSN-L)
- 1741-6469
- OpenAlex
- W2018761786
- Cited by
- 217
- References
- 61
- Citations by year
- 2026: 9 · 2025: 17 · 2024: 10 · 2023: 14 · 2022: 24 · 2021: 17 · 2020: 20 · 2019: 17 · 2018: 16 · 2017: 10 · 2016: 17 · 2015: 16 · 2014: 18 · 2013: 10 · 2012: 2
- FWCI
- 22.81
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Information Development (publishedVersion)
- Funders
- National Natural Science Foundation of China
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Health Sciences › Health Professions › Health Information Management › Health, Technology, Consumer Behavior
- Keywords
- mobile internet, continuance usage, UTAUT, flow theory, perceived enjoyment, attentional focus, user satisfaction, performance expectancy, social influence, facilitating conditions, mobile operators
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