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Cited by 349

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

SERVING HAMBURGERS AND SELLING INSURANCE: Gender, Work, and Identity in Interactive Service Jobs

LEIDNER, ROBIN·1991·Gender & Society

Abstract

Through an analysis of two highly routinized interactive service jobs, fast food service and insurance sales, this article explores the interrelationship of work, gender, and identity. While notions of proper gender behavior are quite flexible, gender-segregated service jobs reinforce the conception of gender differences as natural. The illusion that gender-typed interaction is an expression of workers' inherent natures is sustained, even in situations in which workers' appearances, attitudes, and demeanors are closely controlled by their employers. Gender-typed work has different meanings for women and men, however, because of differences in the cultural valuation of behavior considered appropriate to each gender.

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Metadata

Authors
LEIDNER, R.
Venue
Gender & Society
Published
1991-06
Volume
5
Issue
2
Pages
154-177
ISSN
  • 0891-2432 (ISSN-L)
  • 1552-3977
OpenAlex
W2014135516
Cited by
349
References
1
FWCI
27.81
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: SERVING HAMBURGERS AND SELLING INSURANCE: Gender, Work, and Identity in Interactive Service Jobs. https://app.cochat.ai/papers/10.1177/089124391005002002
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LEIDNER, R. (1991). SERVING HAMBURGERS AND SELLING INSURANCE: Gender, Work, and Identity in Interactive Service Jobs. Gender & Society. https://doi.org/10.1177/089124391005002002

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.