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Cited by 25Gender, Sexuality, and EducationGender Studies in LanguageMedia, Gender, and Advertising

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The transmission of gender stereotypes in the discourse of public educational spaces

Romera, Magdalena·2015·Discourse & Society
DOI 10.1177/0957926514556203
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Abstract

This article investigates the extent to which classical gender stereotypes are transmitted in the public space of higher education institutions and how this contributes to maintaining a social vision in which an unequal distribution of gender persists. This study analyzes, from a multimodal perspective, posters hung on walls in secondary schools and a university in a Spanish city over a period of several months. Results show that although the linguistic messages used in these posters avoid any reference to gender, images continue to represent classical stereotypes in a subtle and an inexplicit way. Images depict daily life activities, unexceptional and apparently without gender ideology. However, they still associate gender with classical roles. In this context, the explicit institutional educational discourse contrasts with the still persistent implicit transmission of a sexist idea of the genders in the visual representations analyzed.

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Research works printed but not linked: 22

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Metadata

Authors
Romera, M.
Affiliations
Universidad Pública de Navarra (UPNA) (ES)
Corresponding author
Romera, Magdalena
ORCID
Romera, Magdalena
Venue
Discourse & Society
Publisher
SAGE Publications
Published
2014-12-09
Volume
26
Issue
2
Pages
205-229
ISSN
  • 0957-9265 (ISSN-L)
  • 1460-3624
DOI
10.1177/0957926514556203
OpenAlex
W1992800146
Cited by
25
References
28
Citations by year
2025: 2 · 2024: 5 · 2023: 4 · 2022: 3 · 2021: 1 · 2020: 3 · 2019: 1 · 2018: 3 · 2017: 3
FWCI
2.55
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Discourse & Society (publishedVersion)
Topics
  • Social Sciences › Gender Studies › Gender, Sexuality, and Education
  • Social Sciences › Gender Studies › Gender Studies in Language
  • Social Sciences › Gender Studies › Media, Gender, and Advertising
Keywords
gender stereotypes, gender inequality, visual representation, higher education institutions, secondary schools, multimodality, gender roles, institutional discourse, educational discourse, gender ideology

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CoChat. (2026). Citation check: The transmission of gender stereotypes in the discourse of public educational spaces. https://app.cochat.ai/papers/10.1177/0957926514556203
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Romera, M. (2015). The transmission of gender stereotypes in the discourse of public educational spaces. Discourse & Society. https://doi.org/10.1177/0957926514556203