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Cited by 417

The DOI matches its Crossref record; 62 of the 62 references it cites were found in a registry or an index.

Reorienting Climate Change Communication for Effective Mitigation: Forcing People to be Green or Fostering Grass-Roots Engagement?

Ockwell, David, Whitmarsh, Lorraine, O'Neill, Saffron·2009·Science Communication
DOI 10.1177/1075547008328969
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Abstract

Climate communication approaches expend significant resources promoting attitudinal change, but research suggests that encouraging attitudinal change alone is unlikely to be effective. The link between an individual's attitudes and subsequent behavior is mediated by other influences, such as social norms and the “free-rider” effect. One way to engender mitigative behaviors would be to introduce regulation that forces green behavior, but government fears a resulting loss of precious political capital. Conversely, communication approaches that advocate individual, voluntary action ignore the social and structural impediments to behavior change. The authors argue that there are two crucial, but distinct, roles that communication could play in engaging the public in low carbon lifestyles: first, to facilitate public acceptance of regulation and second, to stimulate grass-roots action through affective and rational engagement with climate change. The authors also argue that using communication to stimulate demand for regulation may reconcile these “top-down” and “bottom-up” approaches.

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Metadata

Authors
Ockwell, D., Whitmarsh, L., & O'Neill, S.
Venue
Science Communication
Publisher
SAGE Publications
Published
2009-01-07
Volume
30
Issue
3
Pages
305-327
ISSN
  • 0164-0259 (ISSN-L)
  • 1075-5470
  • 1552-8545
DOI
10.1177/1075547008328969
OpenAlex
W2146757268
Cited by
417
References
62
FWCI
64.04
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Reorienting Climate Change Communication for Effective Mitigation: Forcing People to be Green or Fostering Grass-Roots Engagement? https://app.cochat.ai/papers/10.1177/1075547008328969
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Ockwell, D., Whitmarsh, L., & O'Neill, S. (2009). Reorienting Climate Change Communication for Effective Mitigation: Forcing People to be Green or Fostering Grass-Roots Engagement? Science Communication. https://doi.org/10.1177/1075547008328969

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