The DOI matches its Crossref record.
The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web
Abstract
Analysis of nineteen studies that apply content analysis techniques to the World Wide Web found that this stable research technique can be applied to a dynamic environment. However, the rapid growth and change of Web-based content present some unique challenges. Nevertheless, researchers are now using content analysis to examine themes such as diversity, commercialization, and utilization of technology on the World Wide Web. Suggestions are offered for how researchers can apply content analysis to the Web with primary focus on formulating research questions/hypotheses, sampling, data collection and coding, training/reliability of coders, and analyzing/interpreting data.
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Cited by
Online and Uncivil? Patterns and Determinants of Incivility in Newspaper Website Comments
Coe, K., Kenski, K., & Rains, S. A. (2014) · Journal of Communication · doi:10.1111/jcom.12104 · Cited by 964
Sensitive research topics: netnography revisited
Langer, R., & Beckman, S. C. (2005) · Qualitative Market Research: An International Journal · doi:10.1108/13522750510592454 · Cited by 632
Studying Complex Discursive Systems..: Centering Resonance Analysis of Communication
Corman, S. R., Kuhn, T., Mcphee, R. D., & Dooley, K. J. (2002) · Human Communication Research · doi:10.1111/j.1468-2958.2002.tb00802.x · Cited by 274
Gratifications and social network service usage: The mediating role of online experience
Huang, L.-Y., Hsieh, Y.-J., & Wu, Y.-C. J. (2014) · Information & Management · doi:10.1016/j.im.2014.05.004 · Cited by 185
Studies of user-generated content: A systematic review
Naab, T. K., & Sehl, A. (2017) · Journalism · doi:10.1177/1464884916673557 · Cited by 151
Metadata
- Authors
- McMillan, S. J.
- Venue
- Journalism & Mass Communication Quarterly
- Publisher
- SAGE Publications
- Published
- 2000-03
- Volume
- 77
- Issue
- 1
- Pages
- 80-98
- ISSN
- 1077-6990 (ISSN-L)
- 2161-430X
- OpenAlex
- W1994897016
- Cited by
- 586
- References
- 0
- FWCI
- 82.79
- Type
- journal article
- Language
- en
- Open access
- closed
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- McMillan, S. J. (2000). The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web. Journalism & Mass Communication Quarterly. https://doi.org/10.1177/107769900007700107
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
