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Cited by 230

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

The Moderating Role of Familiarity in Fairness Perceptions of Revenue Management Pricing

Wirtz, Jochen, Kimes, Sheryl E.·2007·Journal of Service Research

Abstract

Perceived fairness of revenue management (RM) pricing is a serious concern, as RM uses different prices for fundamentally the same service. The authors examine the effects of familiarity with an RM pricing practice, framing of prices, and fencing condition (i.e., whether a respondent was advantaged or disadvantaged by an RM price) on fairness perceptions. The authors conduct two experiments and find that familiarity moderated the effects of framing and fencing condition on consumers’ fairness perceptions. Specifically, framing and fencing condition had strong effects on perceived fairness when respondents were less familiar with a pricing practice. However, when familiarity was high, neither the framing nor fencing condition effect was significant. Our findings suggest that familiarity may be a boundary condition for prospect theory.

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Metadata

Authors
Wirtz, J., & Kimes, S. E.
Venue
Journal of Service Research
Published
2007-02
Volume
9
Issue
3
Pages
229-240
ISSN
  • 1094-6705 (ISSN-L)
  • 1552-7379
OpenAlex
W2119086978
Cited by
230
References
7
FWCI
34.27
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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