The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Family Restaurant Brand Personality and Its Impact On Customer's eMotion, Satisfaction, and Brand Loyalty
Abstract
The purpose of this study is to examine the effect of restaurant brand personality on customer's emotions (positive and negative), customer satisfaction, and brand loyalty using structural equation models. The study also explores the applicability of the five-factor model of brand personality scales to the restaurant industry. Empirical data were gathered from 475 diners at five properties of a chain restaurant via survey questionnaires. This study confirms five brand personality dimensions in the restaurant industry. Also, the study findings suggest that customers' emotions play the dominant role in explaining satisfaction and brand loyalty. Marketers would gain much by continuously monitoring restaurant customers' perceptions of restaurant brand personality.
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Citations
Cites
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Oliver, R. L. (1980) · Journal of Marketing Research · doi:10.1177/002224378001700405 · Cited by 14,494
The Behavioral Consequences of Service Quality
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996) · Journal of Marketing · doi:10.2307/1251929 · Cited by 12,003
Diener, E. (1984) · Psychological Bulletin · doi:10.1037/0033-2909.95.3.542 · Cited by 11,023
Product/Consumption-Based Affective Responses and Postpurchase Processes
Westbrook, R. A. (1987) · Journal of Marketing Research · doi:10.1177/002224378702400302 · Cited by 2,462 · cited 2×
“Numerous researchers have supported the reliability and validity of consumption emotion measurement by using the fundamental emotion categories in consumption emotions in their studies (Batra & Holbrook, 1990; Westbrook, 1987).”
BackgroundExtraversion and Its Positive Emotional Core
Watson, D., & Clark, L. A. (1997) · Handbook of Personality Psychology · doi:10.1016/b978-012134645-4/50030-5 · Cited by 1,081
Personality and susceptibility to positive and negative emotional states.
Larsen, R. J., & Ketelaar, T. (1991) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.61.1.132 · Cited by 1,062
Albarracín, D., & Wyer, R. S. (2000) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.79.1.5 · Cited by 420
Suppressor Variables in Path Models: Definitions and Interpretations
MAASSEN, G. H., & BAKKER, A. B. (2001) · Sociological Methods & Research · doi:10.1177/0049124101030002004 · Cited by 407
Cited by
Jani, D., & Han, H. (2014) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.10.007 · Cited by 301
Metadata
- Authors
- Lee, Y.-K., Back, K.-J., & Kim, J.-Y.
- Venue
- Journal of Hospitality & Tourism Research
- Publisher
- SAGE Publications
- Published
- 2009-07-15
- Volume
- 33
- Issue
- 3
- Pages
- 305-328
- ISSN
- 0741-5095 (ISSN-L)
- 1096-3480
- 1557-7554
- OpenAlex
- W2162579115
- Cited by
- 208
- References
- 8
- FWCI
- 8.32
- Type
- journal article
- Language
- en
- Open access
- closed
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- Lee, Y.-K., Back, K.-J., & Kim, J.-Y. (2009). Family Restaurant Brand Personality and Its Impact On Customer's eMotion, Satisfaction, and Brand Loyalty. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/1096348009338511
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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