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Cited by 425

The DOI matches its Crossref record; 120 of the 120 references it cites were found in a registry or an index.

Creating Adventures in Wonderland: The Journey Metaphor and Environmental Sustainability

Milne, Markus J., Kearins, Kate, Walton, Sara·2006·Organization

Abstract

This paper provides a critical exploration of the journey metaphor promoted in much business discourse on sustainability—in corporate reports and advertisements, and in commentaries by business and professional associations. The portrayal of ‘sustainability as a journey’ evokes images of organizational adaptation, learning, progress, and a movement away from business-as-usual practices. The journey metaphor, however, masks the issue of towards what it is that businesses are actually, or even supposedly, moving. It is argued that in constructing ‘sustainability as a journey’, business commentators and other purveyors of corporate rhetoric can avoid becoming embroiled in debates about future desirable and sustainable states of affairs—states of affairs, perhaps, which would question the very raison d’être for some organizations and their outputs. ‘Sustainability as a journey’ invokes a subtle and powerful use of language that appears to seriously engage with elements of the discourse around sustainable development and sustainability, but yet at the same time, paradoxically, may serve to further reinforce business-as-usual.

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Crossref · 10.1177/1350508406068506

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Metadata

Authors
Milne, M. J., Kearins, K., & Walton, S.
Venue
Organization
Published
2006-11
Volume
13
Issue
6
Pages
801-839
ISSN
  • 1350-5084 (ISSN-L)
  • 1461-7323
OpenAlex
W1994590651
Cited by
425
References
120
FWCI
21.14
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Creating Adventures in Wonderland: The Journey Metaphor and Environmental Sustainability. https://app.cochat.ai/papers/10.1177/1350508406068506
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Milne, M. J., Kearins, K., & Walton, S. (2006). Creating Adventures in Wonderland: The Journey Metaphor and Environmental Sustainability. Organization. https://doi.org/10.1177/1350508406068506

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.